The Haven's search engagement began in November 2025. In December, Google showed the site 827 times in the whole month and sent 30 clicks. There was no ranking presence for the terms that actually sell rooms on K'gari.
Nine months later, in September, Google showed the site 45,603 times and sent 464 clicks. That is about 55 times the visibility of where this began, and more than double August, which was the record month before it. September does head into the warmer travel months, so some of that lift is the season rather than the work, and we cannot separate the two yet.
Every number traces to a named source: Google Search Console and GA4 pulled 12 October 2026, the last Google Australia rankings check on 2 September 2026, and your SEO Work sheet. Search Console keeps revising recent months upward as it finishes counting, so August now reads 22,223 impressions and 218 clicks here, against the 20,619 and 200 published at the time, and every comparison on this page uses the revised figures. Search Console has no data before December 2025 and GA4 none before October 2025, so there is no year-on-year comparison to make yet. The first one arrives in December.
| Month | Impressions on Google | Clicks |
|---|---|---|
| December 2025 | 30 | |
| February 2026 | 46 | |
| April 2026 | 40 | |
| June 2026 | 62 | |
| July 2026 | 89 | |
| August 2026 | 218 | |
| September 2026 | 464 |
That shape is what compounding looks like in search. The content and technical work from the middle of the year matured through August and September, which is exactly the lag you expect.
Everything in this section is where things stood at the last rankings check, run on Google Australia on 2 September 2026 across your 27 tracked keywords. No check ran for September, because there is no tracked keyword list in place at the moment, so treat these as the most recent reading rather than today's. Getting that check running again is on the list below.
| Where they sat | July | 2 September 2026 |
|---|---|---|
| Ranking at all | 22 of 27 | 23 of 27 |
| In the top 20 | 7 | 17 |
| In the top 10 | 1 | 4 |
July is our manual monthly check; the September column is an automated Google Australia check run on 2 September 2026, so treat them as two different instruments reading the same site.
The top-20 count going from 7 to 17 is the number worth remembering. And underneath it sits the real prize:
| Keyword | Position, 2 September 2026 | Monthly searches in Australia |
|---|---|---|
| poyungan rocks accommodation | 5 | 10 |
| best place to stay on fraser island | 9 | 170 |
| stay at fraser island | 9 | 20 |
| k'gari accommodation | 10 | 880 |
| fraser island retreat | 11 | 720 |
| fraser island accommodation | 12 | 9,900 |
| accommodation on fraser island | 13 | 9,900 |
Those last two are the whole game. Two terms searched 9,900 times a month each, and as recently as May neither of them ranked anywhere at all. At that check they sat on the edge of page one. Moving them into the top 10 is the single highest-value piece of work available on this site.
At the 2 September 2026 check, Google ran an AI answer on 7 of your 27 tracked searches, and on "best place to stay on fraser island" that AI answer cited The Haven. You can check it yourself: search the phrase and read the summary at the top. Visits from AI assistants sat at 12 in September on GA4's AI Assistant channel, level with August, which makes those two the strongest months on record. A dozen visits is a small number either way, so we read it as a channel finding its feet rather than a trend.
For a ten-month-old search presence in a category dominated by big operators and booking sites, being cited in the AI answer as at that 2 September check is genuinely ahead of schedule. There is no later check to compare it against, so that date is the last word we have on it.
| Move | Why it matters |
|---|---|
| Write more guides | Eight of your ten busiest pages in Google are guide articles, and those ten pages carried 361 of September's 464 clicks. The guides are what is working, so the plan is more of them, including their own pages for the terms that have never ranked, like "beachfront accommodation" and "fraser island accommodation packages". |
| Connect the guides through to the accommodation pages | Guide readers are early in planning a K'gari trip. The job now is to link those pages properly into your accommodation pages, so someone reading about tide times meets The Haven while they are still choosing where to sleep. |
| Push the accommodation page over the line | "best place to stay on fraser island" was shown 4,244 times in September, more than any other page in your top ten, and turned that into 20 clicks. It is the page behind the two 9,900-a-month terms, and lifting it is the highest-value single move available. |
| Get the rankings check running again | Re-establishing the tracked keyword list and the reporting sheet brings back both the live Google Australia positions and the count of your searches with a Google AI answer. |
| Be the answer, not just a result | As at the 2 September 2026 check you were cited in one AI answer. The way to be cited in more is content that answers the real questions travellers ask about staying on K'gari, written to be quotable, plus the structured data on the homepage that Google and AI systems read first. |